vvi_pm@bk.ru
RU
SV

Vladimir Iakimenko

founder


“I manage projects and people.”


  • Sports consulting
  • Marketing and branding
  • Digital / IT / SaaS

B2B, CS

  • CEO at “well'o club”
    • Built a sports school from scratch and made it a market leader by 2025
    • Reached top positions in search engines for key sports categories
    • Ensured an average annual audience growth of +27%, while reducing the seasonal decline in attendance during the winter period by 4% annually
    • Developed a strategy for customer acquisition and retention, combining online and offline formats
    • Built a strong brand and sustainable business model with a focus on long-term growth
    • Digital promotion, SEO, and online marketing

    instagram – well'o club
    website — велошкола.москва
    2021 — present
  • Project Manager 
    at Art Lebedev Studio
    • Internal project management, documentation preparation, briefing
    • Project management in the areas of web, branding, analytics and consulting, graphic design and book design
    • Organization of internal company events
    • Full-cycle projects in web development, branding, analytics, and interface design, including interaction with customers, design teams, and developers.
    • Web department for government agencies.

    www.artlebedev.ru/yakim/
    2023 — 2024
  • State University of Management
    Higher education in the field of 
    “Management. Project Management”
    2021 — 2026
  • CEO at "Veloatelier" LLC
    • Organized and conducted successful negotiations with key corporate clients (Decathlon, Ultrasport, Domodedovo Airport)
    • Developed the B2B direction: customer base growth of +40% in 2 years
    • Increased the company's annual profit by +38% by introducing new sales and service models
    • Built a system of long-term partnerships and cross-marketing projects, ensuring revenue growth of 30% year-on-year
    • Personally supervised deals with key partners and contract conclusions
    2018 — 2024
  • Sparta College of Moskomsport
    Physical education, sports, and tourism teacher
    2015 — 2019
  • Professional cycling XCO
    • 4 gold, 5 silver, and 2 bronze medals in Russian Championships and Championships
    • 1 gold and 1 silver at the Russian Student Spartakiad
    • Winner of the UCI C2 race
    • Participant in the European Championships and World Championships
    Diplomas from D.V. Livanov and V.L. Mutko
    2010 — 2018
  • Professional development
    CS50's Introduction to Cybersecurity
    Massachusetts Institute of Technology (MIT) (2025 — 2026)

    Gen AI с Google Learn Guide
    Google (2024)

    Essentials of Prompt Engineering
    AWS Instructor (2024)

    Banking: legal and economic issues. Innovative banking
    Priority 2030 Kutafin Moscow State Law University (MSAL) (2023)

    Legaltech Manager
    Priority 2030 Kutafin Moscow State Law University (MSAL) (2023)

    Project management.
    Skolkovo (2022)

    The Art of Public Speaking
    “The King Speaks” (2022)
Publications in the media and web resources
1
International race UCI C2 «FORMAT X-RACE»
2
Interview on Russia-1 channel
Time code 11:40
3
Book: “First a balance bike, then a bicycle. A professional approach to learning from scratch.”
vvi_pm@bk.ru
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